AI receptionist in United Arab Emirates
One country, two working weeks, and a front desk caught between them
Belline is live in the United Arab Emirates. It answers your website, a WhatsApp number of its own and the phone you already have, from your own hours, prices and rules, and takes requests for your team to confirm. Pick your emirate and your trade below.
Answers in English.
United Arab Emirates
What a business line here has to cope with.
The UAE is a single market that does not keep a single calendar. Dubai and Abu Dhabi work Monday to Friday; Sharjah's own government has worked a four-day week since 2022 while a large share of its residents commute into Dubai on the other one. On top of that sits a customer base that treats messaging a business as ordinary rather than modern, a trading day that runs long into the evening, and a Ramadan calendar that moves the busiest hours of the day for a month.
The working week is not the trading week
Offices close in the late afternoon. The salons, clinics, restaurants and agencies those office workers ring are open for hours afterwards, and busiest at exactly the point there is nobody free at the desk. That gap — between when a business trades and when it can answer — is the whole of what Belline is for.
WhatsApp is a channel, not a fallback
Customers here message a business the way they message a friend, and a number that only rings loses the ones who would rather type. Belline answers a WhatsApp number of its own alongside the phone, from the same information, so the answer does not depend on which one somebody picked.
The languages on the line
English is the working language of most businesses here and Arabic is the official one, with Hindi, Urdu, Malayalam and Tagalog common on any busy reception line. Belline answers in English only. That is a real limit in this market rather than a footnote, and it is better read here than discovered on a call.
Prices are in dirhams and set per market
There is one catalogue and one set of UAE prices, and every page in this system reads them from it rather than repeating a number somebody typed. Nothing is converted from another currency, and no page quotes a price for a country where the checkout would refuse the business.
By emirate
Two working weeks, three sets of habits.
Dubai
Since January 2022 the federal public sector has worked Monday to Friday, with the weekend on Saturday and Sunday and a shortened Friday, and most of Dubai's private sector followed it.
Abu Dhabi
Monday to Friday, weekend on Saturday and Sunday, with a short Friday across the public sector.
Sharjah
Sharjah is the outlier.
By trade
And what your own line is asked.
Pricing
Per location, per month.
The same prices as everywhere else in the United Arab Emirates. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat and WhatsApp
- Up to 2 users on your dashboard
- Keep your number — forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat and WhatsApp
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat and WhatsApp
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat and WhatsApp?
WhatsApp Receptionist
AED 129 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp message and website chat answered. 250 text conversations a month, shared across your website chat and WhatsApp. No phone line and no voice button — add those any time with Starter.
- Answers WhatsApp and your website chat from your own hours, prices and policies
- Text only: WhatsApp and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Prices exclude VAT where it applies.
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | AED 249 | AED 499 | AED 999 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number — forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller — on your phone line or through the voice button on your website — from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat or on WhatsApp in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and your phone line all switched on. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
