Belline in Dubai
AI receptionist for shops and showrooms in Dubai
A Dubai shop trades into the late evening and a Dubai showroom is somewhere a customer has to drive to, so the phone carries two questions all day: do you have it, and when can I come. Belline answers from your own notes, and never says whether it is in stock.
- Answers questions
- Captures enquiries
- Books appointments, or takes the request
7 days free · No card · Plans from AED 129/month Answers in English.
Belle on your website Available
Belle is Belline’s AI receptionist. Talk to her in your browser: it uses your microphone, never your camera.
Talk to BelleHear the line
Two calls a shop actually takes.
The first is the request taken for your team to confirm. The second is the call Belline refuses or hands over — which is the one you are really deciding about.
Dubai, specifically
What a shop in Dubai is actually answering.
Dubai is a city where the working day and the trading day are different things.
The trading day runs long after the working one
Dubai shops late. A mall unit trading until midnight at the weekend, a showroom on Sheikh Zayed Road open through the evening and a boutique that does its best hour after nine are all taking calls at times a head office is closed, and callers ring precisely to check whether you are still open before they set off. Belline answers through the whole of that, reads back the hours you have set — including the ones you change for a holiday or a shopping season — and takes the rest as a message.
The address is the reason for the call
Between a mall with several entrances and four levels, a warehouse showroom in Al Quoz and a tower unit in Business Bay, a customer with a car is asking something no map settles: which entrance, which floor, where to park, whether there is loading for a sofa or a slab of tile. Those are answers your team already gives ten times a day. Belline reads them back exactly as you wrote them, which keeps somebody on the floor with the customer in front of them.
The stock question arrives as a photograph
In Dubai a customer sends a picture of the thing they want before they ring about it, off an Instagram post or a screenshot from somewhere else, and they expect an answer the way they would get one from a friend. Belline answers a WhatsApp number of its own alongside the phone and takes that message down with the model, the size, the colour and their number — and it does not say whether you have it, because it cannot see your shelves and a wrong yes is a wasted drive across the city.
The showroom hour is booked, not wandered into
Kitchens, furniture, tiles, bridal, jewellery and optics all sell in an hour with a member of staff, and in a city where getting anywhere is a journey, customers ring to arrange that hour rather than turn up hoping. A request that arrives as a name, a time and what they want to look at is a visit that happens; one that arrives as a missed number at eight in the evening usually is not. Belline takes the first kind and your team confirms the time.
Languages on the line
English is the working language of most Dubai businesses, and Arabic is the official one. On a busy reception line you will also hear Hindi, Urdu, Malayalam and Tagalog, because that is who lives and works here. Belline answers in English.
In an emergency
Belline gives the instruction you set for the UAE: 998 for an ambulance, or the nearest emergency department. It takes no appointment request at that moment, because an appointment would be the wrong answer.
Your own number
Keep the Dubai number on your door and your listings. You forward the calls nobody answers; nothing about how customers reach you changes.
What comes down the line
Every call a shop gets, and what happens to it.
With your calendar connected, Belline checks it and books the time straight in, on the phone, in chat, on WhatsApp and on video. Without one, it takes the request and your team confirms it.
Stock questions, taken as a message
The item, the model, the size, the colour and a number to ring back on. Belline cannot see your shelves or your system, so it never says whether something is in or out of stock — it writes the question down exactly and your counter answers it.
Hours, where you are and where to park
Your opening times as you set them, the address as you wrote it, which mall entrance, which floor, where a car goes, whether there is loading for something bulky. The single most common call a shop takes, answered without anybody leaving the floor.
Showroom appointments and viewings
Who they are, what they want to look at, whether they need a particular member of staff and when they could come. With your calendar connected, Belline checks it and books the time straight in, on the phone, in chat, on WhatsApp and on video. Without one, it takes the request and your team confirms it.
Prices and what you carry
Read back from your own list or your own notes, in your words, including any offer you have written down and its dates. Belline puts no number on anything that is not written, and invents no discount.
Delivery, returns and warranty
Your written policy, read back as you wrote it — the lead time you publish, what the return window is, what a warranty covers. A question about one particular order or one particular fault is taken as a message for a person, never answered.
Trade, bulk and corporate enquiries
A contractor after a quantity, an office fitting out, somebody asking for a trade account. Taken as an enquiry with the quantity, the timescale and a number, flagged for whoever prices that work rather than answered on the phone.
Where it stops
The most important thing it does is know what it must not answer.
Belline cannot see your stock, your shelves or your till system, and it will never say that an item is in stock, out of stock, on its way or put aside. Stock questions are taken down word for word as a message with a number on them. It reads back your hours, your written prices and your written policies, takes appointment and trade enquiries, and your team answers and confirms.
Every channel
Call answering, website chat and WhatsApp — one receptionist.
Chat and voice on your website, WhatsApp and your phone, with the same information and the same rules in each.
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Chat and voice on your website
AvailableVisitors type, or tap to talk, without leaving your website. Your team can take over any chat from the inbox.
One line of HTML.
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WhatsApp for your business
AvailableBelline answers a second WhatsApp number you register with it. Your own WhatsApp stays as it is. WhatsApp is not a fallback in the UAE, it is the default.
You connect the number yourself in your dashboard.
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Your phone
AvailableKeep your number. Forward calls to Belline when nobody answers or the line is busy. Your phone provider may charge for forwarded calls.
One setting on the line you already have.
How it works
Set up from what you already have.
Most of the work is checking what Belline found. You decide when customers reach it.
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Give Belline what you already have
Your website, price list or brochure. It reads them and drafts your services, prices, hours and the questions a shop gets asked every day.
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Check what it found
Fix anything wrong, fill the gaps, and set the rules it must hold. Nothing goes live until you have read it.
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Switch it on
Ring it yourself first. Then forward your line and paste one line of HTML into your website. Customers only reach Belline once you do.
Pricing
Per location, per month.
The same prices as everywhere else in the United Arab Emirates. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat and WhatsApp
- Up to 2 users on your dashboard
- Keep your number — forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat and WhatsApp
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat and WhatsApp
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat and WhatsApp?
WhatsApp Receptionist
AED 129 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp message and website chat answered. 250 text conversations a month, shared across your website chat and WhatsApp. No phone line and no voice button — add those any time with Starter.
- Answers WhatsApp and your website chat from your own hours, prices and policies
- Text only: WhatsApp and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Prices exclude VAT where it applies.
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | AED 249 | AED 499 | AED 999 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number — forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller — on your phone line or through the voice button on your website — from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat or on WhatsApp in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and your phone line all switched on. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
Customer stories
There is no testimonial here yet.
When a shop in Dubai agrees to be named, its story goes in this space: what it was losing, what it changed, and what its own team says about it. Until then this space stays empty on purpose. We are not going to write a quotation nobody said, or count customers we do not have.
Running a shop in Dubai and willing to talk about it? Write to us and a person answers.
Questions
What operators ask us.
A customer sends a photo on WhatsApp asking if we have it
It takes the picture and the question as a message with their number, and says your team will come back to them. It does not say yes, does not say no, and does not describe what you carry beyond what you have written down — it cannot see the shelf.
Can it tell someone we are open until midnight at the weekend?
Yes, from the hours you set, including the different ones you keep for weekends, holidays and a shopping season. That is the single most common call a Dubai shop takes and the one most likely to arrive while the floor is busiest.
Somebody wants us to keep something until this evening
The request is written down — the item and their number — and passed to the counter, which decides. Belline never says anything has been put aside, because a customer who drives to the Marina expecting to find it there and does not is a complaint rather than a sale.
Is there an offer on? Customers ask during the shopping season
It reads back the offers you have written down and the dates they run, and nothing else. It does not invent a discount, match one somebody mentions from another shop, or promise a price to keep a caller on the line.
Can it tell somebody whether we have something in stock?
No. It has no view of your shelves or your system, and a wrong yes is a customer who drives over for nothing and does not come back. It takes the item, the size and the colour as a message with their number, and your counter rings them with a real answer.
Will it quote our prices?
From your own list and in your own words, including an offer you have written down and the dates it runs. Anything not on the list is taken as a question for your team, and it does not invent a discount to keep a caller happy.
Hear it now
Be the caller.
The same receptionist your callers in Dubai would reach. Ask it something hard, then ask for a person.
Free, in your browser, 24 hours a day, up to ten minutes a call.
Keep your number
Forward calls to Belline from the Dubai line you already have. Forward only the calls nobody answers, and your team still picks up first.
Nothing to install
No new handset, no app for your staff, no change to what is printed on your door.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and your phone line all switched on. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
Nearby
Somewhere else, or something else.
Retail & showrooms in other cities
Other trades in Dubai
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- Hair & beauty salons in Dubai
- Dental clinics in Dubai
- Aesthetic & medical clinics in Dubai
- Real estate in Dubai
- Car garages in Dubai
- Tutors & tuition centres in Dubai
- Gyms & studios in Dubai
- Legal, accounting & consulting in Dubai
- Home services in Dubai
- Plumbers & electricians in Dubai
- Vets & veterinary clinics in Dubai
- Medical & health services in Dubai
- Barbers in Dubai
- Hotels & guest houses in Dubai
- Events & venue hire in Dubai
