AI receptionist in Dubai
A Dubai front desk does not stop at five.
Dubai works Monday to Friday, eats late, and messages on WhatsApp. Belline answers your website, a WhatsApp number of its own and your phone from your own information, through the evening and through the weekend. Pick your trade below — each page is about that trade specifically.
Answers in English.
Dubai
What a phone line here is like.
Dubai is a city where the working day and the trading day are different things. Offices run Monday to Friday and close in the late afternoon; the salons, clinics and restaurants those office workers ring are open long after that, and busiest exactly when there is nobody free at the desk. Add a customer base that would rather send a WhatsApp than wait on hold, and the calls a Dubai business loses are not the ones it turned down — they are the ones it never heard.
Languages on the line
English is the working language of most Dubai businesses, and Arabic is the official one. On a busy reception line you will also hear Hindi, Urdu, Malayalam and Tagalog, because that is who lives and works here. Belline answers in English.
The working week
Since January 2022 the federal public sector has worked Monday to Friday, with the weekend on Saturday and Sunday and a shortened Friday, and most of Dubai's private sector followed it. Retail, salons and restaurants keep their own hours on top of that, and plenty of them are open seven days.
When it rings
Two peaks, not one: late morning, and again from about seven in the evening when people are out of the office. Many people in Dubai eat and shop late, so an eight o'clock call is an ordinary call here rather than an after-hours one. During Ramadan the evening peak moves to after iftar and gets sharper.
How people get in touch
WhatsApp is not a fallback in the UAE, it is the default. Customers expect to message a business the same way they message a friend, and a number that only rings loses the ones who would rather type. Belline answers a WhatsApp number of its own alongside the phone.
By trade
Written up for Dubai.
Restaurants
The rush and the ringing are the same hour.
Hair & beauty salons
Nobody has a free hand.
Dental clinics
Surgery time is not phone time.
Aesthetic & medical clinics
Enquiries arrive in the evening.
Real estate
Your agents are, by definition, not at a desk.
Car garages
The people who can answer are the people doing the work.
Tutors & tuition centres
Your staff are teaching when the phone rings.
Gyms & studios
The busiest hour is the hour nobody is at the desk.
Legal, accounting & consulting
The hours you can be reached are the hours you are billing.
Home services
Everyone who could answer is inside somebody else's home.
Plumbers & electricians
The phone rings from inside the job.
Vets & veterinary clinics
Everyone who could answer is holding an animal.
Medical & health services
The person on the desk is the person in the room.
Barbers
Answering costs a customer their haircut.
Hotels & guest houses
There is no hour when the line is closed.
Events & venue hire
An enquiry is a conversation, not a booking.
Retail & showrooms
The person who would answer is with a customer.
Practicalities
Your number, your clock.
Keep the Dubai number you already have — on your door, your listings and your receipts — and forward to Belline only the calls nobody picks up. New accounts here start on Gulf Standard Time, which does not change with the seasons, so an evening cut-off is the same hour all year.
Wherever in Dubai you are, the setup is the same: one setting on the line you already have, and nothing printed on your door changes.
Pricing
Per location, per month.
The same prices as everywhere else in the United Arab Emirates. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat and WhatsApp
- Up to 2 users on your dashboard
- Keep your number — forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat and WhatsApp
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat and WhatsApp
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat and WhatsApp?
WhatsApp Receptionist
AED 129 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp message and website chat answered. 250 text conversations a month, shared across your website chat and WhatsApp. No phone line and no voice button — add those any time with Starter.
- Answers WhatsApp and your website chat from your own hours, prices and policies
- Text only: WhatsApp and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Prices exclude VAT where it applies.
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | AED 249 | AED 499 | AED 999 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number — forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller — on your phone line or through the voice button on your website — from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat or on WhatsApp in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and your phone line all switched on. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
