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Belline vs Wati
Wati is built around the WhatsApp Business API: a shared inbox, broadcast campaigns and a chatbot you design, with AI agents sold as a separate add-on. Belline is the receptionist: it answers your phone, your website and a WhatsApp number from your own hours, prices and rules, and hands your team what it should not answer.
Checked against Wati’s own pages on 14 October 2026.
The short answer
Built for different businesses.
Wati is built for
A team that sends WhatsApp campaigns, runs ads that click through to WhatsApp, sells through a Shopify store and wants a shared inbox and chatbots it builds and controls itself.
Belline is built for
A clinic, salon, garage or restaurant that wants the phone and WhatsApp answered properly tonight without building a chatbot, at a dirham price with the AI already in it.
Side by side
Price, setup and channels.
Wati’s prices are in US dollars on its own site; the dirham figures use the fixed rate of AED 3.6725 to the dollar.
| What | Belline | Wati |
|---|---|---|
| What it is | A receptionist. It answers your phone line, the chat and voice button on your website, and a WhatsApp number, from your own information, and passes requests to your team. | A WhatsApp-first platform: team inbox, broadcast campaigns, no-code chatbots, and Instagram, Facebook and TikTok channels. |
| Who answers | Belline answers every conversation. Your team takes over anything it should not answer, from the inbox or the phone. | Your team, and chatbots you build. Its AI agents (Astra) are a separate product, offered as an add-on from the Pro plan. |
| Cheapest plan with the AI | WhatsApp Receptionist: AED 129 a month, with 250 text conversations a month, shared across your website chat and WhatsApp. | Pro with the Astra add-on: Pro is USD 149 a month, or USD 119 paid yearly (about AED 547 and about AED 437), and the AI agents are priced separately on top. |
| With a phone line | Starter: AED 249 a month, with 100 voice minutes a month, shared across your phone line and your website's voice button and 250 text conversations a month, shared across your website chat and WhatsApp. | WhatsApp Business Calling is listed in its inbox, and its AI agents can be deployed to voice. Both are on its own pages; ask Wati what a call costs on your plan. |
| Entry plan | WhatsApp Receptionist is the entry plan, and the AI is in it. | Growth: USD 69 a month, or USD 59 paid yearly (about AED 253 and about AED 217). Three users and one channel, and no AI agents. |
| Top plan | One receptionist on every plan; the larger plans add allowance and locations, not a different product. | Business: USD 349 a month, or USD 279 paid yearly (about AED 1,282 and about AED 1,025), with multiple WhatsApp numbers and a dedicated success manager. |
| How it is billed | Per location, with a monthly allowance of voice minutes and conversations. For more, a business moves up a plan. | By plan, with a set number of users and a monthly charge for each extra user (USD 24 on Pro, USD 69 on Business). |
| WhatsApp fees | No per-message charge on top of the plan. | Not included: per-message charges for marketing, utility and authentication messages are billed on top, from its rate card. |
| Setting it up | Set up by you. Belline reads your website for your hours, prices and rules, and you register the WhatsApp number yourself in your dashboard. | You build it: chatbots, automations and campaigns are yours to design. It states a zero-fee WhatsApp setup, and free dedicated onboarding with an annual subscription. |
| Free trial | 7 days, with no card. Nothing is charged unless you choose a plan. | A week, free. |
| Languages | Answers in English. | Its inbox is offered in several languages, Arabic among them, and its Astra AI agents list multilingual support including Arabic. |
| Security certifications | None yet. What we do with your data is on the privacy page, in plain words. | None is stated on its pricing page. Ask Wati for its current certifications. |
Which to choose
Either can be the right answer.
Choose Wati if
- You send WhatsApp campaigns and broadcasts, not only replies.
- You run ads that open a WhatsApp chat and want to track them.
- You sell through Shopify and want abandoned-cart and order messages.
- Several people answer messages and need one inbox to share.
- You want to design the chatbot's flows yourself.
Choose Belline if
- The phone rings at a venue and nobody is free to pick it up.
- You want it answering tonight, without building flows or training an agent.
- You want one dirham price with the AI already included.
- You want calls, the website and WhatsApp answered by the same receptionist from the same information.
- Bookings matter more than broadcasts.
Your data
What we can promise today.
No badges we have not earned. These are true of every Belline account now, and the privacy policy says each of them in full.
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The official WhatsApp Business Platform
Belline answers WhatsApp through Meta's business platform, never through an unofficial app that can get a number blocked.
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Card details go to Stripe, not to us
Your card is entered in Stripe's own form. Belline never sees or stores the card number.
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Your conversations do not train the AI
Belle's replies are written with Anthropic's models, and Anthropic's commercial terms do not allow it to train on your conversations.
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Calls are not recorded, except a voicemail
Belline keeps a written summary and transcript, not the audio, apart from a voicemail a caller chooses to leave before you go live.
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Your data, on your terms
Phone numbers and emails are kept out of our logs. Ask for a copy of your data, or for it to be deleted, and we answer within 30 days.
Questions
What operators ask us.
Is Belline a Wati alternative?
For a small business that wants its messages and calls answered, yes. For a team that wants campaigns, ad tracking and a shared inbox it controls, Wati does more, and Belline is not trying to be that.
Why is the AI cheaper on Belline?
Because it is the whole product rather than an add-on. On Wati the AI agents are a separate product priced on top of a plan. On Belline every plan is the receptionist, from AED 129 a month.
Can I keep my WhatsApp number?
Your own WhatsApp stays exactly as it is. Belline answers a second WhatsApp number you register with it, which our team sets up with you, so the number on your shopfront keeps working the way it does today.
Does Belline answer the phone?
Yes, from the Starter plan. You forward your line to Belline and it answers from the same information as your website and WhatsApp. Urgent calls are put through to your team on Growth and Scale.
Does Belline send WhatsApp campaigns like Wati?
No. Belline answers the people who contact you and takes their bookings. If your main need is sending offers to a list, Wati is built for that and Belline is not.
Where do these Wati details come from?
From Wati's own pricing and Astra pages, read on the date printed on this page. Prices and plans change; if something here is out of date, tell us at hello@belline.ai and we will correct it.
Pricing
Per location, per month.
The same prices as everywhere else in the United Arab Emirates. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat and WhatsApp
- Up to 2 users on your dashboard
- Keep your number — forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat and WhatsApp
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat and WhatsApp
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat and WhatsApp?
WhatsApp Receptionist
AED 129 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp message and website chat answered. 250 text conversations a month, shared across your website chat and WhatsApp. No phone line and no voice button — add those any time with Starter.
- Answers WhatsApp and your website chat from your own hours, prices and policies
- Text only: WhatsApp and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Prices exclude VAT where it applies.
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | AED 249 | AED 499 | AED 999 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number — forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller — on your phone line or through the voice button on your website — from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat or on WhatsApp in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and your phone line all switched on. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
Where this comes from
Read on 14 October 2026.
Everything said here about Wati is from its own pages, read on that date. Prices and plans change. If something is out of date, write to hello@belline.ai and we will correct it. Wati is a trademark of its owner; Belline is not affiliated with it.
