Belline in London
AI receptionist for dental clinics in London
A London practice's hardest calls arrive after the desk goes home: pain, at nine in the evening, from somebody deciding between waiting until morning and ringing 111. Belline answers that call from your own information, takes the patient's details for your team, and leaves anything clinical to them.
- Answers questions
- Captures enquiries
- Takes appointment requests
7 days free · No card · Plans from £29/month Answers in English.
Belle on your website Available
Belle is Belline’s AI receptionist. Talk to her in your browser: it uses your microphone, never your camera.
Talk to BelleHear the line
Two calls a dental practice actually takes.
The first is the request taken for your team to confirm. The second is the call Belline refuses or hands over — which is the one you are really deciding about.
London, specifically
What a dental practice in London is actually answering.
London businesses do not lose calls because nobody rings; they lose them because the ones that do ring are the hard ones.
The out-of-hours call is the whole problem
A London practice's phone is manageable in surgery hours and unmanageable outside them. Toothache does not keep office hours, and a patient in pain at nine in the evening has three options: your answering machine, NHS 111, or the practice down the road whose phone someone answers. Two of those three are how a practice loses a patient it has had for a decade.
NHS and private on the same line
Most London practices carry both, and the first thing a new caller needs to know is which one they are ringing about — whether you are taking NHS patients at all right now, what an examination costs privately, whether a plan covers it. Those are answers you have already written down for the website. A receptionist repeats them forty times a week; Belline reads them back exactly and takes a message when the answer is not there.
Nothing clinical, and in England that line is regulated
Dental practices in England are registered with the Care Quality Commission, and a reception line is reception, not clinical advice. Belline is built the same way round: asked whether the pain after a filling is normal, it says it cannot advise, takes the patient's number without writing down what they described, and marks it urgent for the clinical team. In an emergency it gives the instruction you set — 999 or 112, or NHS 111 for urgent advice that is not an emergency — and takes no appointment request at all.
The clocks move, and the forwarding should not care
A small operational thing that catches people out: British Summer Time means the hour your evening cover starts is a different hour of daylight in June than in December. Forwarding rules are set on the clock, not on the light, so the rule you write in March keeps doing the right thing in November. Belline answers whatever the clock says.
Languages on the line
English, in a city where a great many callers speak it as a second language and hundreds of others are spoken at home. Belline answers in English.
In an emergency
Belline gives the instruction you set for England: 999 or 112, or NHS 111 for urgent advice that is not an emergency. It takes no appointment request at that moment, because an appointment would be the wrong answer.
Your own number
Keep the London number on your door and your listings. You forward the calls nobody answers; nothing about how customers reach you changes.
What comes down the line
Every call a dental practice gets, and what happens to it.
For a clinic, Belline takes appointment requests only, and your team confirms every one. It does not book a clinic appointment itself yet.
Appointment requests
The patient's name, a number, the kind of appointment and when they would like to come — never the symptoms. Your team confirms the slot; Belline never offers one.
New-patient enquiries
Asked in for an assessment rather than the treatment they named, however confidently they name it, and told what that first visit involves in the words you wrote.
Pain and urgent calls
Belline does not interpret the symptom and does not take it down: the clinical team asks about that themselves. It takes the patient's number and marks the call urgent for them. Where your plan includes live transfer and you have given it a team number, it puts the call through to a person instead.
Practical questions
Opening hours, parking, what to bring, how long an appointment runs, what you charge for an examination. From your own notes, and a message when the answer is not in them.
Cancellations and reschedules
Taken as a message with the appointment the patient thinks they have, so the desk can free the chair instead of discovering it empty.
Emergencies
A caller describing something that is not a dental problem hears the emergency instructions you have given Belline for your country, and no appointment is taken.
Where it stops
The most important thing it does is know what it must not answer.
Belline will not discuss a diagnosis, interpret a symptom, or advise on pain or medication. It is reception, not a clinician. Please do not use it for medical details: anything clinical, urgent or unclear goes to your team — as an urgent callback with the patient's number and no medical details taken down, or straight through to a person where your plan includes live transfer and you have given it a number.
Every channel
Call answering, website chat and WhatsApp — one receptionist.
Chat and voice on your website, WhatsApp and your phone, with the same information and the same rules in each.
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Chat and voice on your website
AvailableVisitors type, or tap to talk, without leaving your website. Your team can take over any chat from the inbox.
One line of HTML.
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WhatsApp for your business
AvailableBelline answers a second WhatsApp number you register with it. Your own WhatsApp stays as it is. Booking online is the default and the phone is what people fall back to when the online form cannot answer them — which means the calls that do come through are the awkward ones: the exceptions, the questions, the things that need a person.
You connect the number yourself in your dashboard.
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Your phone
AvailableKeep your number. Forward calls to Belline when nobody answers or the line is busy. Your phone provider may charge for forwarded calls.
One setting on the line you already have.
How it works
Set up from what you already have.
Most of the work is checking what Belline found. You decide when customers reach it.
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Give Belline what you already have
Your website, price list or brochure. It reads them and drafts your services, prices, hours and the questions a dental practice gets asked every day.
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Check what it found
Fix anything wrong, fill the gaps, and set the rules it must hold. Nothing goes live until you have read it.
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Switch it on
Ring it yourself first. Then forward your line and paste one line of HTML into your website. Customers only reach Belline once you do.
Pricing
Per location, per month.
The same prices as everywhere else in the United Kingdom. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat and WhatsApp
- Up to 2 users on your dashboard
- Keep your number — forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat and WhatsApp
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat and WhatsApp
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat and WhatsApp?
WhatsApp Receptionist
£29 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp message and website chat answered. 250 text conversations a month, shared across your website chat and WhatsApp. No phone line and no voice button — add those any time with Starter.
- Answers WhatsApp and your website chat from your own hours, prices and policies
- Text only: WhatsApp and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Prices exclude VAT where it applies.
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | £59 | £109 | £219 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number — forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller — on your phone line or through the voice button on your website — from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat or on WhatsApp in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and your phone line all switched on. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
Customer stories
There is no testimonial here yet.
When a dental practice in London agrees to be named, its story goes in this space: what it was losing, what it changed, and what its own team says about it. Until then this space stays empty on purpose. We are not going to write a quotation nobody said, or count customers we do not have.
Running a dental practice in London and willing to talk about it? Write to us and a person answers.
Questions
What operators ask us.
Can we buy this for our London practice today?
Yes. Belline is open in the United Kingdom: the prices on this page are in pounds sterling, before VAT, and the checkout takes a UK business.
How do patients' calls reach it?
Your practice number stays on your door, your NHS listing and your letters. Belline numbers in the United Kingdom are arranged per business: ask for yours in the dashboard and we email you when it is ready, then forward the calls nobody answers to it.
What would it do with an NHS 111 case?
Belline is reception, so it does not triage. It gives the instruction you set it for urgent calls, takes the patient's number but not the symptoms, and marks it for your clinical team. Deciding that a caller belongs with 111 rather than with you is a clinical judgement and stays with a person.
Is it safe for patient information?
Treat it as reception, not as a clinical record. It should be used to take an appointment request — a name, a number and when somebody would like to come — and not for medical details. Transcripts are stored so you can see what was said, and Belline does not record the audio of the calls it answers. The one recording anywhere in the product is a voicemail a caller chooses to leave before you have switched Belline on, which the privacy policy describes.
Will patients be told it is an AI?
If they ask, yes, plainly. Belline does not present itself as a member of your practice team.
Will it give clinical advice?
No, and it refuses out loud rather than hedging. Asked whether pain after a filling is normal, it says it is not able to advise, takes the patient's number without writing down what they described, and marks it urgent for your clinical team, who go through it with them.
Hear it now
Be the caller.
The same receptionist your callers in London would reach. Ask it something hard, then ask for a person.
Free, in your browser, 24 hours a day, up to ten minutes a call.
Keep your number
Forward calls to Belline from the London line you already have. Forward only the calls nobody answers, and your team still picks up first.
Nothing to install
No new handset, no app for your staff, no change to what is printed on your door.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and your phone line all switched on. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
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