Belline in London
AI receptionist for hair and beauty salons in London
A London salon's phone rings hardest when the chairs are fullest: Saturday, the hour before closing, the lunch break people spend ringing round. Belline answers from your own price list and your own rules, takes the booking request for your team to confirm, and does not get argued out of a patch test.
- Answers questions
- Captures enquiries
- Books appointments, or takes the request
7 days free · No card · Plans from £29/month Answers in English.
Belle on your website Available
Belle is Belline’s AI receptionist. Talk to her in your browser: it uses your microphone, never your camera.
Talk to BelleHear the line
Two calls a salon actually takes.
The first is the request taken for your team to confirm. The second is the call Belline refuses or hands over - which is the one you are really deciding about.
London, specifically
What a salon in London is actually answering.
London businesses do not lose calls because nobody rings; they lose them because the ones that do ring are the hard ones.
Saturday is the day nobody can reach the phone
For most London salons Saturday is the busiest trading day of the week, which makes it the day the handset is least likely to be picked up: every stylist is mid-service, the junior is on the floor, and the person who would answer is wearing gloves. The calls that go unanswered are the ones asking for next Saturday, and a caller who gets no answer on Saturday morning books the salon that did pick up.
People ring in their lunch hour and on the commute
A great many London clients can only ring a salon when they are not at a desk: a lunch break, the walk to the station, the journey home. Those windows do not line up with when the floor is quiet enough to answer, so the booking calls arrive in clusters at exactly the wrong moments. Belline takes each one as a request with the service, the stylist if they have a favourite, and the days that suit them.
Price questions are specific, and the list already answers them
Callers rarely ask what a colour costs. They ask what a half-head of highlights costs with a cut, whether a toner is extra, how much longer hair adds. Your price list has all of that, and a stylist with foils in their hands cannot recite it. Belline reads the list back as you wrote it and refuses to put a number on anything that is not on it, which is better than a guess that becomes a disagreement at the till.
Your rules need to be said the same way every time
A patch test at least forty-eight hours before a first colour, a deposit for a long appointment, a cancellation window: a caller under time pressure will test every one of them, and a receptionist who is also the person on the floor will say yes to get off the phone. Belline states the rule as you wrote it, takes the request on that basis, and says it again the second time it is asked.
Languages on the line
English, in a city where a great many callers speak it as a second language and hundreds of others are spoken at home. Belline answers in English.
In an emergency
Belline gives the instruction you set for England: 999 or 112, or NHS 111 for urgent advice that is not an emergency. It takes no appointment request at that moment, because an appointment would be the wrong answer.
Your own number
Keep the London number on your door and your listings. You forward the calls nobody answers; nothing about how customers reach you changes.
What comes down the line
Every call a salon gets, and what happens to it.
With your calendar connected, Belline checks it and books the time straight in, on the phone, in chat, on WhatsApp and on video. Without one, it takes the request and your team confirms it.
Booking requests, with the stylist named
The service, the stylist they want, the day that suits and how long it runs. Belline takes all four and your team confirms the time in the book you already keep.
Prices and treatment lengths
Straight from your price list, word for word. A service that is not on the list is a question for your team, not something Belline puts a number on.
Patch tests, deposits and your own rules
If your policy needs a patch test before a first colour, or a deposit before a long appointment, Belline says so, takes the request on that basis, and holds the line politely when pushed.
Changes and no-shows
A client moving or cancelling is taken as a message with the time they were down for, so the chair can be refilled rather than left empty.
Bridal, groups and anything long
A wedding party or a full day of work is a conversation with a person. Belline takes the date, the headcount and the number, and flags it.
Complaints about a previous visit
Colour that did not turn out, a cut somebody is unhappy with - taken as a message for a person, with what the client said in their own words, and never argued with.
Where it stops
The most important thing it does is know what it must not answer.
Belline will not quote a price you have not given it, promise a colour result, or waive a deposit or a patch test to keep a caller happy. Complaints and anything about a previous service go to a person.
Every channel
Call answering, website chat and WhatsApp - one receptionist.
Chat and voice on your website, WhatsApp and your phone, with the same information and the same rules in each.
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Chat and voice on your website
AvailableVisitors type, or tap to talk, without leaving your website. Your team can take over any chat from the inbox.
One line of HTML.
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WhatsApp for your business
AvailableBelline answers a second WhatsApp number you register with it. Your own WhatsApp stays as it is. Booking online is the default and the phone is what people fall back to when the online form cannot answer them - which means the calls that do come through are the awkward ones: the exceptions, the questions, the things that need a person.
You connect the number yourself in your dashboard.
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Your phone
AvailableKeep your number. Forward calls to Belline when nobody answers or the line is busy. Your phone provider may charge for forwarded calls.
One setting on the line you already have.
How it works
Set up from what you already have.
Most of the work is checking what Belline found. You decide when customers reach it.
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Give Belline what you already have
Your website, price list or brochure. It reads them and drafts your services, prices, hours and the questions a salon gets asked every day.
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Check what it found
Fix anything wrong, fill the gaps, and set the rules it must hold. Nothing goes live until you have read it.
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Switch it on
Ring it yourself first. Then forward your line and paste one line of HTML into your website. Customers only reach Belline once you do.
Pricing
Per location, per month.
The same prices as everywhere else in the United Kingdom. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat and WhatsApp
- Up to 2 users on your dashboard
- Keep your number - forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat and WhatsApp
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat and WhatsApp
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat and WhatsApp?
WhatsApp Receptionist
£29 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp message and website chat answered. 250 text conversations a month, shared across your website chat and WhatsApp. No phone line and no voice button - add those any time with Starter.
- Answers WhatsApp and your website chat from your own hours, prices and policies
- Text only: WhatsApp and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | £59 | £109 | £219 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number - forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller - on your phone line or through the voice button on your website - from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat or on WhatsApp in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page and WhatsApp all switched on, plus your phone line where Belline has a line in your country. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
Customer stories
There is no testimonial here yet.
When a salon in London agrees to be named, its story goes in this space: what it was losing, what it changed, and what its own team says about it. Until then this space stays empty on purpose. We are not going to write a quotation nobody said, or count customers we do not have.
Running a salon in London and willing to talk about it? Write to us and a person answers.
Questions
What operators ask us.
Can it tell a caller they need a patch test before colour?
Yes, if you have written that rule down, in your words. Belline repeats it exactly and takes the request on that basis. It does not decide whether someone is safe to colour - that stays with your stylist, and anything it is unsure about goes to your team as a message.
What happens to the booking requests it takes?
Each arrives as a request with the service, the day and the caller's details, for your team to confirm. Belline does not promise a slot you have not agreed to, so nothing is double-booked by a machine that could not see the book.
Will it quote prices we have not published?
No. It reads back the list you gave it. When a caller asks about something that is not on it - a bridal trial, a corrective colour - it takes their details and the question as a message so a stylist can quote properly.
Does it actually book the appointment?
With your calendar connected, Belline checks it and books the time straight in, on the phone, in chat, on WhatsApp and on video. Without one, it takes the request and your team confirms it.
Does it work with Fresha or Booksy?
Not yet. Belline answers the caller, takes the service, the stylist and the day, and your team enters it in the system you already use. Booking straight into a salon platform needs a partner agreement with each company.
Will it hold our patch-test rule?
Yes, and that is most of the point. If your policy is a patch test forty-eight hours before a first colour, Belline says so, takes the request on that basis, and keeps saying so if the caller pushes. It does not have a bad day.
Hear it now
Be the caller.
The same receptionist your callers in London would reach. Ask it something hard, then ask for a person.
Free, in your browser, 24 hours a day, up to ten minutes a call.
Keep your number
Forward calls to Belline from the London line you already have. Forward only the calls nobody answers, and your team still picks up first.
Nothing to install
No new handset, no app for your staff, no change to what is printed on your door.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page and WhatsApp all switched on, plus your phone line where Belline has a line in your country. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
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