AI receptionist in London
London's hard calls come after the desk goes home.
Belline answers your website, a WhatsApp number of its own and the phone you already have, from your own hours, prices and rules, and takes requests for your team to confirm. Pick your trade below — each page is about that trade specifically.
Answers in English.
London
What a phone line here is like.
London businesses do not lose calls because nobody rings; they lose them because the ones that do ring are the hard ones. Everything routine has already been done on a website, so the phone carries the exceptions — the caller who needs to change something, the one the booking form rejected, the one with a question the FAQ does not cover. Those are exactly the calls worth answering, and exactly the calls a busy front desk cannot get to.
Languages on the line
English, in a city where a great many callers speak it as a second language and hundreds of others are spoken at home. Belline answers in English.
The working week
Monday to Friday, with Saturday a full trading day for most consumer businesses and Sunday shorter. The clocks move twice a year, so an evening cut-off in June is not the same hour of daylight as one in December — and a forwarding rule set to a clock time keeps working through both.
When it rings
First thing, lunchtime, and the commute home. London's phones are busiest in the half hours when someone has stepped away from a desk, which are the same half hours your own team has stepped away from theirs.
How people get in touch
Booking online is the default and the phone is what people fall back to when the online form cannot answer them — which means the calls that do come through are the awkward ones: the exceptions, the questions, the things that need a person.
By trade
Written up for London.
Dental clinics
Surgery time is not phone time.
Practicalities
Your number, your clock.
Keep the London number you already have — on your door, your listings and your receipts — and forward to Belline only the calls nobody picks up. New accounts here start on UK time, and the clocks move twice a year, so a forwarding rule set on the clock keeps doing the right thing through both halves of the year.
Wherever in London you are, the setup is the same: one setting on the line you already have, and nothing printed on your door changes.
Pricing
Per location, per month.
The same prices as everywhere else in the United Kingdom. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat and WhatsApp
- Up to 2 users on your dashboard
- Keep your number — forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat and WhatsApp
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat and WhatsApp
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat and WhatsApp?
WhatsApp Receptionist
£29 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp message and website chat answered. 250 text conversations a month, shared across your website chat and WhatsApp. No phone line and no voice button — add those any time with Starter.
- Answers WhatsApp and your website chat from your own hours, prices and policies
- Text only: WhatsApp and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Prices exclude VAT where it applies.
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | £59 | £109 | £219 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number — forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller — on your phone line or through the voice button on your website — from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat or on WhatsApp in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and your phone line all switched on. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
