AI receptionist in United Kingdom
Three English cities, one problem: the hard calls come when the desk is busy
Belline is open in the United Kingdom. It answers your website, a WhatsApp number of its own and the phone you already have, from your own hours, prices and rules, and takes requests for your team to confirm. Pick your city and your trade below.
Answers in English.
United Kingdom
What a business line here has to cope with.
London, Manchester and Birmingham share a calendar and a language and little else. London's phones carry the exceptions a website could not answer, Manchester's carry students and commuters ringing between things, and Birmingham's carry people checking one detail about a business they were recommended. The pages below are written city by city, because a salon in Moseley and a practice in the Northern Quarter do not lose their calls at the same hour.
The clocks move
British Summer Time shifts every evening cut-off by an hour of daylight twice a year. Forwarding and cover are set on the clock, so a rule written in March keeps doing the right thing in November, and Belline answers whatever the clock says.
NHS and private on one line
A dental practice in England often carries both, and the first thing a new caller needs is which one they are ringing about. Those answers are in your own notes, and Belline reads them back and takes a message when the answer is not there. It takes appointment requests only and gives no clinical advice.
Prices are in pounds and set per market
There is one catalogue and one set of United Kingdom prices, and every page in this system reads them from it rather than repeating a number somebody typed. Nothing is converted from another currency.
By emirate
Two working weeks, three sets of habits.
London
Monday to Friday, with Saturday a full trading day for most consumer businesses and Sunday shorter.
Manchester
Monday to Friday for offices, with Saturday a full trading day for salons and shops and Sunday shorter.
Birmingham
Monday to Friday for offices and Saturday as a full trading day for consumer businesses.
By trade
And what your own line is asked.
Pricing
Per location, per month.
The same prices as everywhere else in the United Kingdom. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat, WhatsApp and Instagram
- Up to 2 users on your dashboard
- Keep your number - forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat, WhatsApp and Instagram
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat, WhatsApp and Instagram
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat, WhatsApp and Instagram?
WhatsApp Receptionist
£29 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp and Instagram message and website chat answered. 250 text conversations a month, shared across your website chat, WhatsApp and Instagram. No phone line and no voice button - add those any time with Starter.
- Answers WhatsApp, Instagram and your website chat from your own hours, prices and policies
- Text only: WhatsApp, Instagram and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | £59 | £109 | £219 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number - forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller - on your phone line or through the voice button on your website - from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat, on WhatsApp or on Instagram in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and Instagram all switched on, plus your phone line where Belline has a line in your country. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
