Belline in New York City
AI receptionist for hair and beauty salons in New York City
A New York salon is answered or abandoned inside a minute. The caller is on a subway platform or in an elevator, the stylists are mid-service, and the next listing on the map is one tap away. Belline answers from your price list, takes the request with the stylist named, and your team confirms it.
- Answers questions
- Captures enquiries
- Books appointments, or takes the request
7 days free · No card · Plans from $39/month Answers in English.
Belle on your website Available
Belle is Belline’s AI receptionist. Talk to her in your browser: it uses your microphone, never your camera.
Talk to BelleIn short
What Belline does for hair and beauty salons in New York City.
Belline is an AI receptionist for hair and beauty salons in New York City. It answers a salon's customers from your own prices and rules, on the phone, in website chat and on WhatsApp, takes the booking or the request for your team to confirm, and hands everything else to your team.
| Channels | Chat and voice on your website, WhatsApp on a second number you register with Belline and your phone, by forwarding the calls nobody answers - the same information and rules on each, however a customer in New York reaches you. |
|---|---|
| Bookings | For hair and beauty salons in New York City: With your calendar connected, Belline checks it and books the time straight in, on the phone, in chat, on WhatsApp and on video. Without one, it takes the request and your team confirms it. |
| Hand-off | Anything it should not answer, such as a complaint or a price you have not given it, goes to your team in New York City with what the caller said, and your team can take over any chat from the inbox. |
| Languages | Belline answers in English. |
| Price | 7 days free · No card · Plans from $39/month, per location with no setup fee and no per-call charge; every plan is below. |
Hear the line
Two calls a salon actually takes.
The first is the request taken for your team to confirm. The second is the call Belline refuses or hands over - which is the one you are really deciding about.
New York, specifically
What a salon in New York City is actually answering.
A New York business is rarely more than a block from another one that does the same thing, and the caller knows it.
One minute, then the next listing
In New York there is another salon within a few blocks of almost every salon, and callers behave as though they know it. They ring from a platform or an elevator, give an unanswered phone about a minute, and try the next result. A salon floor in Williamsburg or the Upper West Side with every chair occupied cannot answer in that minute, and the call that was lost was the one asking for next Saturday.
The stylist often keeps their own book
In New York it is common for a stylist to rent a chair and run their own list of clients, prices and rules, so the request is usually for a person rather than for the salon. A caller who wants a particular colourist should be asked the right questions on the first call: which stylist, which service, and which day. Belline takes the stylist's name with the request and your team confirms it, so it does not land in a general inbox.
Languages change mid-call
A front desk in Queens, Brooklyn or Chinatown hears Spanish, Mandarin, Cantonese and Russian between English calls, and a caller who is answered in a language they are comfortable with books. Which languages Belline answers in is shown on this page from the languages switched on today, not promised here. What matters is that the first answer arrives while the caller is still on the platform.
Fashion Week and wedding season move the diary
New York Fashion Week, in February and September, and the spring and autumn wedding seasons are the points in the year when a salon's booking requests double up and the same questions arrive in a rush: do you do updos, how early can you start, can you take a party of six. Your answers are already written down. Belline reads them back as you wrote them and takes a message for the rest.
Languages on the line
English, with Spanish the most common second language and Chinese, Russian and Bengali widely heard on a business line. A front desk in Queens or Brooklyn often changes language mid-call. Belline answers in English.
In an emergency
Belline gives the instruction you set for the United States: 911 for any emergency, or the nearest emergency room. It takes no appointment request at that moment, because an appointment would be the wrong answer.
Your own number
Keep the New York number on your door and your listings. You forward the calls nobody answers; nothing about how customers reach you changes.
What comes down the line
Every call a salon gets, and what happens to it.
With your calendar connected, Belline checks it and books the time straight in, on the phone, in chat, on WhatsApp and on video. Without one, it takes the request and your team confirms it.
Booking requests, with the stylist named
The service, the stylist they want, the day that suits and how long it runs. Belline takes all four and your team confirms the time in the book you already keep.
Prices and treatment lengths
Straight from your price list, word for word. A service that is not on the list is a question for your team, not something Belline puts a number on.
Patch tests, deposits and your own rules
If your policy needs a patch test before a first colour, or a deposit before a long appointment, Belline says so, takes the request on that basis, and holds the line politely when pushed.
Changes and no-shows
A client moving or cancelling is taken as a message with the time they were down for, so the chair can be refilled rather than left empty.
Bridal, groups and anything long
A wedding party or a full day of work is a conversation with a person. Belline takes the date, the headcount and the number, and flags it.
Complaints about a previous visit
Colour that did not turn out, a cut somebody is unhappy with - taken as a message for a person, with what the client said in their own words, and never argued with.
Where it stops
The most important thing it does is know what it must not answer.
Belline will not quote a price you have not given it, promise a colour result, or waive a deposit or a patch test to keep a caller happy. Complaints and anything about a previous service go to a person.
Every channel
Call answering, website chat, WhatsApp and Instagram - one receptionist.
Chat and voice on your website, WhatsApp and your phone, with the same information and the same rules in each.
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Chat and voice on your website
AvailableVisitors type, or tap to talk, without leaving your website. Your team can take over any chat from the inbox.
One line of HTML.
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WhatsApp for your business
AvailableBelline answers a second WhatsApp number you register with it. Your own WhatsApp stays as it is. New Yorkers have no patience for hold music and plenty of alternatives one block away.
You connect the number yourself in your dashboard.
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Instagram
AvailableBelle answers your business’s direct messages. Your team can take over any conversation from the inbox.
Connect your own Instagram account in Belline. Nothing to install.
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Your phone
AvailableKeep your number. Forward calls to Belline when nobody answers or the line is busy. Your phone provider may charge for forwarded calls.
One setting on the line you already have.
How it works
Set up from what you already have.
Most of the work is checking what Belline found. You decide when customers reach it.
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Give Belline what you already have
Your website, price list or brochure. It reads them and drafts your services, prices, hours and the questions a salon gets asked every day.
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Check what it found
Fix anything wrong, fill the gaps, and set the rules it must hold. Nothing goes live until you have read it.
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Switch it on
Ring it yourself first. Then forward your line and paste one line of HTML into your website. Customers only reach Belline once you do.
Pricing
Per location, per month.
The same prices as everywhere else in the United States. No setup fee, no per-call charge.
- No per-user fees
- No per-message fees
- No AI surcharge
Every plan includes
- One location
- Books appointments, or takes the request for your team
- Your team can take over any chat from the inbox
Starter
For a small business that wants every enquiry answered.
- 100 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 40 video minutes (each uses 2.5 voice minutes)
- 250 text conversations a month, shared across your website chat, WhatsApp and Instagram
- Up to 2 users on your dashboard
- Keep your number - forward it to Belline
- Answers questions from your own hours, prices and policies
- Summary and full transcript of every call and chat
- Your own words and colours on the website buttons
Growth
For a team that wants urgent calls put through live, and its own rules for what Belline may decide.
- 250 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 100 video minutes (each uses 2.5 voice minutes)
- 600 text conversations a month, shared across your website chat, WhatsApp and Instagram
- Everything in Starter, plus:
- Up to 5 users on your dashboard
- Puts urgent calls through to your team, live
- Your own rules about what it may and may not decide
- Restore earlier settings any time
Scale
For higher-volume teams with more complex reception rules.
- 500 voice minutes a month, shared across your phone line and your website's voice button
- Video receptionist · 200 video minutes (each uses 2.5 voice minutes)
- 1,500 text conversations a month, shared across your website chat, WhatsApp and Instagram
- Everything in Growth, plus:
- Up to 15 users on your dashboard
- Priority support
Only need website chat, WhatsApp and Instagram?
WhatsApp Receptionist
$39 per location, per month Billed monthly. Cancel anytime.
For a business that wants every WhatsApp and Instagram message and website chat answered. 250 text conversations a month, shared across your website chat, WhatsApp and Instagram. No phone line and no voice button - add those any time with Starter.
- Answers WhatsApp, Instagram and your website chat from your own hours, prices and policies
- Text only: WhatsApp, Instagram and website chat, with no phone line and no voice button
- Answers on a second WhatsApp number you register yourself
Compare the plans
| Starter | Growth | Scale | |
|---|---|---|---|
| Price a month, per location | $69 | $139 | $279 |
| Voice minutes a month | 100 | 250 | 500 |
| Text conversations a month | 250 | 600 | 1,500 |
| Users on your dashboard | 2 | 5 | 15 |
| Keep your number - forward it to Belline | Included | Included | Included |
| Answers questions from your own hours, prices and policies | Included | Included | Included |
| Summary and full transcript of every call and chat | Included | Included | Included |
| Your own words and colours on the website buttons | Included | Included | Included |
| Puts urgent calls through to your team, live | Not included | Included | Included |
| Your own rules about what it may and may not decide | Not included | Included | Included |
| Restore earlier settings any time | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
An answering service takes a message. Belline answers the question, takes the details and tells your team what to do next.
What counts as a minute
A minute is time Belline spends on a live call with your caller - on your phone line or through the voice button on your website - from the moment it answers to the moment the call ends, rounded up to the next whole minute. Calls you make from your own test console do not count, and neither do calls cut short by a fault on our side.
What counts as a conversation
A conversation is one customer's thread in your website chat, on WhatsApp or on Instagram in which Belline replies at least once. Everything that customer says in the 24 hours after Belline's first reply is the same conversation. Threads your team answers without Belline do not count.
When an allowance runs out
When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and Instagram all switched on, plus your phone line where Belline has a line in your country. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
Customer stories
There is no testimonial here yet.
When a salon in New York City agrees to be named, its story goes in this space: what it was losing, what it changed, and what its own team says about it. Until then this space stays empty on purpose. We are not going to write a quotation nobody said, or count customers we do not have.
Running a salon in New York City and willing to talk about it? Write to us and a person answers.
Questions
What operators ask us.
A client wants a particular stylist. Can Belline take that?
Yes. It takes the stylist's name with the service and the day that suits, and your team confirms the time. It does not promise a chair or a slot, so nobody is double-booked by something that cannot see your book.
We use Vagaro, Booksy or Square for our diary. Does Belline book into it?
Say which one you use and we will tell you what is true today. Where Belline is not connected to it, it takes the request and your team enters it in the system you already use. A request counts as confirmed only once your team has confirmed it.
Can a caller ask for a particular stylist?
Yes. Belline takes the stylist's name, the service and the day that suits. With your calendar connected, Belline checks it and books the time straight in, on the phone, in chat, on WhatsApp and on video. Without one, it takes the request and your team confirms it.
Will clients know it is not a person?
If they ask, it says so. Belline does not pretend to be a member of your staff.
Will it quote prices we have not set?
No. It reads your price list and says what is on it. A service that is not on the list is taken as a question for your team, with the caller's number, rather than given a number Belline made up.
Will it hold our patch-test rule?
Yes, and that is most of the point. If your policy is a patch test forty-eight hours before a first colour, Belline says so, takes the request on that basis, and keeps saying so if the caller pushes. It does not have a bad day.
Hear it now
Be the caller.
The same receptionist your callers in New York would reach. Ask it something hard, then ask for a person.
Free, in your browser, 24 hours a day, up to ten minutes a call.
Keep your number
Forward calls to Belline from the New York line you already have. Forward only the calls nobody answers, and your team still picks up first.
Nothing to install
No new handset, no app for your staff, no change to what is printed on your door.
7 days free
7 days free: 30 voice or 12 video minutes and 50 text conversations, with your website chat, the voice button on the same page, WhatsApp and Instagram all switched on, plus your phone line where Belline has a line in your country. No card: nothing is charged unless you choose a plan, and on day 8 without one Belline pauses until you do. Standard onboarding is free.
Nearby
Somewhere else, or something else.
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