How a UAE salon puts a booking link on its Google Business Profile

Checked against Google’s own help pages on 3 November 2026.

For many salons and clinics in the UAE the first thing a new customer sees is the Google Maps listing, not a website. This is what Google's own help pages say you can add to it so that customer can book or message, and what the three options are not.

Three different things share one profile

A Business Profile can carry a booking link, a booking button from a provider, and a chat option. They are separate features with separate set-up, and mixing them up is how owners end up with a link nobody uses.

1. A booking link

Google’s page on local business links says a profile can carry links that help customers “Book an appointment” or “Make a reservation”, up to 10 links per category. You add one from your profile: in Google Search select Booking, then Add link, enter the address and save. If you have several, you can mark one as preferred.

Two things from the same page are worth knowing. Google says these links are not available through the Business Profile API or spreadsheet upload, so somebody does it by hand in the profile. And some third-party links can appear on a profile automatically; if one is wrong, Booking, then Remove Provider takes it off, and Google says providers must process a removal request within 5 days.

The page does not say which business categories qualify, so open your own profile and see whether the Booking section is there.

2. A booking button through a provider

Separately, Google lets a profile sign up with a booking provider: Bookings, then Get started, choose the provider, then Done. Google says providers show up on the profile within a week, that the providers you can pick depend on your country, and that “your provider might charge you”. The page describes waitlists as restaurant-only. Ask any provider you are considering what it charges and whether it works in the UAE before you sign up.

3. Chat from the profile

Google’s chat page says a claimed and verified profile can add WhatsApp or text messaging: Edit profile, then Contact, then Edit next to Chat, choose WhatsApp or Text message and enter a WhatsApp click-to-chat address or a number that can receive texts. If you add both, only the text option is shown to customers. Google also says chat is “currently available for select regions and might not be available for your Business Profile”, so check whether the option appears for you before you plan around it.

Which one to use

If this is you	Start with
You already have a page where a customer can ask for an appointment	A booking link to it
You use a booking system that works with Google	The provider route, after asking what it costs
Your customers already message you on WhatsApp	The Chat option, if Google offers it for your profile
You have nothing yet	Start with the link: it is free to add and needs no provider

Where Belline fits

A booking link has to lead somewhere that can answer at 11pm. Belline’s chat link is a page where Belle answers questions about your services and hours and takes a booking request for your team, so it can be what the Booking link points to. It takes booking requests, not confirmed bookings, and your team stays in control of them.

If you also want the Chat option: WhatsApp answers on a second number you register, so your own WhatsApp stays as it is.

A short checklist

Is your profile claimed and verified?
Does your profile show a Booking section and a Chat option?
Where does the booking link lead, and who answers there after closing?
If you use a provider, what does it charge and does it serve the UAE?
Did you open the link on a phone, as a customer would?

Where this comes from

Every statement here about Google is from the pages below, which are Google’s own. Google changes these features and where they are offered. Google is a trademark of its owner, and Belline is not affiliated with Google. Read on 3 November 2026. If something here is out of date, write to hello@belline.ai and we will correct it.