# Belline

> An AI receptionist for small businesses in the United Arab Emirates, the United Kingdom, Australia, Canada, the United States, Ireland, New Zealand, Switzerland, Germany, Austria and most other countries (Global). It answers the website chat, the website's voice button, WhatsApp and the forwarded telephone from the business's own information, takes booking and callback requests, and passes anything it should not answer to a person. From AED 129 a month, with 7 days free and no card: nothing is charged unless you choose a plan.

Belline is a product, not an agency. A business signs up, describes itself in its own words, forwards its number or drops a script tag on its website, and Belline answers from that description. Every conversation leaves a summary and a full transcript in the owner's dashboard. Belline never claims to be human, and it answers only from what the business wrote down — when it does not know, it takes a message.

The product is Belline, at belline.ai; the assistant that answers for a business is called Belle. It is not the same as any other receptionist or chatbot with a similar name.

## What it costs

Prices are per business per month, in AED, and are generated from the product catalogue rather than written here by hand. These are the prices in the United Arab Emirates; United Kingdom (GBP), Australia (AUD), Canada (CAD), United States (USD), Ireland (EUR), New Zealand (NZD), Switzerland (CHF), Germany (EUR), Austria (EUR), Global (USD) each have their own, listed below and on that country's page.

- **Starter — AED 249 a month.** 100 voice minutes a month, shared across your phone line and your website's voice button; 250 text conversations a month, shared across your website chat and WhatsApp. Up to 2 dashboard users. Video receptionist included; a video minute uses 2.5 voice minutes, so 40 video minutes. Paid annually: 1 month free.
- **Growth — AED 499 a month.** 250 voice minutes a month, shared across your phone line and your website's voice button; 600 text conversations a month, shared across your website chat and WhatsApp. Up to 5 dashboard users. Video receptionist included; a video minute uses 2.5 voice minutes, so 100 video minutes. Paid annually: 1 month free.
- **Scale — AED 999 a month.** 500 voice minutes a month, shared across your phone line and your website's voice button; 1,500 text conversations a month, shared across your website chat and WhatsApp. Up to 15 dashboard users. Video receptionist included; a video minute uses 2.5 voice minutes, so 200 video minutes. Paid annually: 1 month free.
- **WhatsApp Receptionist — AED 129 a month.** 250 text conversations a month, shared across your website chat and WhatsApp. Up to 2 dashboard users. Paid annually: 1 month free.

Monthly prices per business in each other country Belline sells in:
- **United Kingdom (GBP):** Starter £59, Growth £109, Scale £219, WhatsApp Receptionist £29 a month. Prices exclude VAT where it applies.
- **Australia (AUD):** Starter A$99, Growth A$199, Scale A$399, WhatsApp Receptionist A$59 a month. Prices exclude GST where it applies.
- **Canada (CAD):** Starter C$99, Growth C$189, Scale C$379, WhatsApp Receptionist C$49 a month. Prices exclude GST/HST where it applies.
- **United States (USD):** Starter $69, Growth $139, Scale $279, WhatsApp Receptionist $39 a month. Prices exclude sales tax where it applies.
- **Ireland (EUR):** Starter €69, Growth €129, Scale €249, WhatsApp Receptionist €35 a month. Prices exclude VAT where it applies.
- **New Zealand (NZD):** Starter NZ$119, Growth NZ$229, Scale NZ$449, WhatsApp Receptionist NZ$59 a month. Prices exclude GST where it applies.
- **Switzerland (CHF):** Starter CHF 79, Growth CHF 149, Scale CHF 279, WhatsApp Receptionist CHF 39 a month. Prices exclude VAT where it applies.
- **Germany (EUR):** Starter €69, Growth €129, Scale €249, WhatsApp Receptionist €35 a month. Prices exclude VAT where it applies.
- **Austria (EUR):** Starter €69, Growth €129, Scale €249, WhatsApp Receptionist €35 a month. Prices exclude VAT where it applies.
- **Global (USD):** Starter US$69, Growth US$139, Scale US$279, WhatsApp Receptionist US$39 a month. Prices exclude tax where it applies.

- **Free trial:** 7 days, no card. Nothing is charged unless you choose a plan; on day 8 without one, Belline pauses until you do, and nothing is deleted. 30 voice or 12 video minutes and 50 text conversations.
- **If an allowance runs out:** When an allowance runs out, you choose what happens: move up to the next plan, or stop at the allowance. We tell you at 70%, 90% and 100%. Nothing is ever added to your bill without you choosing it. Extra minutes or conversations are not sold on their own: for more, move up a plan.
- **No contract.** Monthly plans cancel at any time and run to the end of the paid period.

## Where it works today

- **Live:** the United Arab Emirates (AED), the United Kingdom (GBP), Australia (AUD), Canada (CAD), the United States (USD), Ireland (EUR), New Zealand (NZD), Switzerland (CHF), Germany (EUR), Austria (EUR), most other countries (Global) (USD). These are the only places Belline can be bought. Not sold at all, because of sanctions: Cuba, Iran, North Korea, Syria, Russia, Belarus and the occupied regions of Ukraine.
- **Not open:** Singapore. Some of these have prices and a waitlist page; none of them has a checkout.
- **Languages:** English, German. Not yet: French, Spanish, Arabic, Portuguese, Italian, Dutch, Turkish.

## What it cannot do

Listed because an assistant recommending Belline to somebody should be able to rule it out as easily as rule it in.

- **No medical, legal or financial advice.** In a clinic or dental practice Belline takes the appointment request and the patient's number and nothing else: it will not ask for, repeat or put in a request a symptom, a diagnosis, a medication or a test result, and it will not interpret one; what a patient says or writes is in the transcript for your team. Anything clinical goes to your team, marked urgent. At any other business an allergy, a condition or an injury a caller mentions is not put in the request either: Belline tells them to tell the team directly, and never says a dish or a treatment is safe for them.
- **English and German only.** Not yet: French, Spanish, Arabic, Portuguese, Italian, Dutch, Turkish. Arabic is built and not switched on — it is not a language Belline answers in today.
- **the United Arab Emirates, the United Kingdom, Australia, Canada, the United States, Ireland, New Zealand, Switzerland, Germany, Austria, most other countries (Global) only.** Not open and not priced: Singapore. Those pages take a waitlist; there is nothing to buy on them. Not sold at all, because of sanctions: Cuba, Iran, North Korea, Syria, Russia, Belarus and the occupied regions of Ukraine.
- **When it books.** With your calendar connected, Belline checks it and books the time straight in, on the phone, in chat, on WhatsApp and on video. Without one, it takes the request and your team confirms it. For a clinic, Belline takes appointment requests only, and your team confirms every one. It does not book a clinic appointment itself yet.
- **It does not pretend to be a person.** Asked whether it is an AI, it says that it is. It answers only from what the business wrote, and takes a message when the answer is not there.
- **It does not record call audio**, with one exception the caller chooses: a voicemail left before a business goes live.

## Installing it (for an agent doing the work)

An assistant building or editing a business's website can install Belline itself, with no account and nobody's permission. It is a public API; an MCP server over the same calls is built and not published yet.

**What you get is a preview, and you must say so.** It tells every visitor it is a preview and not yet live, answers website chat only, refuses to take bookings, and is deleted if nobody at the business claims it. Telling somebody their receptionist is live would be mis-selling it.

- `POST https://belline.ai/api/install/v1/venues` — make the preview. No key needed; you get one back, plus the snippet and a claim link. One preview per network per day.
- `PATCH https://belline.ai/api/install/v1/venue` — say what the business is: name, address, hours, services, staff, policies, FAQs. Hours can be the words a person wrote ("Mon-Fri 9-6, closed Sunday").
- `GET https://belline.ai/api/install/v1/venue/preview` — read back what the receptionist would actually say, so you can check it before you ship.
- `GET https://belline.ai/api/install/v1/venue/snippet` — the one line to paste before `</body>`.
- `GET https://belline.ai/api/install/v1/venue/claim-link` — the link to hand a person, with a sentence to say to them. **Claiming is the one step you must not take for them**: it means agreeing to terms and confirming an email, which is a person's to do.

- **Full reference, with working examples and no signup wall:** https://belline.ai/docs/embed
- **Placing and driving it on the page** (any corner or the middle, offsets and size, inside a section, the page's own buttons, a `window.Belline` API and its events, and instructions for AI site builders): https://belline.ai/developers
- **MCP server:** the same calls as tools, for an MCP client. Not published yet (not on npm, source not public), so use the HTTP calls: anything it would do, `curl` can do.

## Pages

- [Belline](https://belline.ai/): what it does, how it works, the prices above, and a button that calls the receptionist so you can hear it.
- [Belline for dental](https://belline.ai/dental): An AI receptionist for dental practices. It answers patients' questions from your information, takes appointment requests, and hands anything clinical to your team.
- [Belline for clinics](https://belline.ai/clinics): An AI receptionist for private and aesthetic clinics. It answers patients' questions, takes consultation requests and escalates anything clinical to a person.
- [Belline for salons](https://belline.ai/salons): An AI receptionist for salons, spas and beauty studios. It answers your website chat and your phone, books appointments once your calendar is connected, and holds your patch-test and deposit rules.
- [Belline for restaurants](https://belline.ai/restaurants): An AI receptionist for restaurants. It answers guests' questions, takes reservation requests and passes large parties to your team.
- [Privacy](https://belline.ai/privacy): what is stored, for how long, and who can reach it.
- [Terms](https://belline.ai/terms): the agreement a business signs up under.
- [Guides](https://belline.ai/guides): plain answers for owners, each checked against its sources and dated.
- [WhatsApp Business app or WhatsApp API: which one does a UAE salon actually need?](https://belline.ai/guides/whatsapp-business-app-or-api): The free WhatsApp Business app and the WhatsApp Business Platform are different products. How to tell which one a salon needs, and what the API changes. Sources read 2026-10-12.
- English-language country pages: [United Kingdom](https://belline.ai/en-gb), [Ireland](https://belline.ai/en-ie), [United States](https://belline.ai/en-us), [Canada](https://belline.ai/en-ca), [Australia](https://belline.ai/en-au), [New Zealand](https://belline.ai/en-nz), [Global](https://belline.ai/global) — each with its own prices, in its own currency, and a checkout.
- German-language country pages: [Germany](https://belline.ai/de-de), [Austria](https://belline.ai/de-at), [Switzerland](https://belline.ai/de-ch) — each with its own prices, in its own currency, and a checkout.
- English-language pages for the German-speaking markets: [Germany](https://belline.ai/en-de), [Austria](https://belline.ai/en-at), [Switzerland](https://belline.ai/en-ch) — the same prices and checkout as the German pages, in English.

Every page above has a Markdown copy at its own address with `.md` on the end — https://belline.ai/dental.md for https://belline.ai/dental — and the home page's is https://belline.ai/index.md.

## Contact

- Email: hello@belline.ai
- Sign up: https://belline.ai/#price